Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Cruelty-Free Seafood Meals

This Vegan Macaroni and Cheese is Loaded with a Lobster Alternative

— May 7, 2016 — Eco
The newest product from Sophie's Kitchen is not just a vegan macaroni and cheese—it's a Vegan Lobster Mac and Cheese.

This flavorful new entrée is designed to satisfy a consumer's desire for taste, texture and sustainability. The CEO of Sophie's Kitchen, Eugene Wang notes: "People understand that by 2050 there will be nine billion people on this planet and animal protein is not going to be sustainable." As an alternative to animal-derived products, Sophie's Kitchen is able to transform protein flours into products that have a convincing look and texture to real seafood products, without contributing to issues like over-fishing and environmental destruction.

Sophie's Kitchen is also known for making an assortment of alternative seafood products, including VeganToona, as well as vegan versions of crab cakes, scallops, shrimp and smoked salmon.
Trend Themes
1. Plant-based Seafood Alternatives - Plant-based seafood alternatives are becoming more popular as consumers seek sustainable, healthier and ethical options.
2. Innovative Protein Flour - Protein flour technology presents a disruptive innovation opportunity to create more convincing plant-based seafood alternatives.
3. Environmental Awareness in Food Choices - Consumers are seeking to make ethical choices to reduce their impact on the environment and opting for plant-based seafood alternatives.
Industry Implications
1. Food Manufacturing - Food manufacturers have an opportunity to develop and produce plant-based seafood alternatives to cater to consumers seeking more sustainable and ethical food choices.
2. Sustainability Initiatives - Sustainability initiatives can benefit from the development and production of plant-based seafood alternatives as they can promote environmental responsibility and create revenue streams.
3. Restaurants and Food Service - Restaurants and food service providers can cater to environmental and health-conscious customers by incorporating plant-based seafood alternatives to their menus, leading to the opening up of new revenue streams.
0.9
Score
Popularity
Activity
Freshness