The Mimi's Nuts Design from Drew Watts Integrates Stitched Branding

By: Jamie Danielle Munro - Published: Mar 13, 2014 • References: drewwatts & lovelypackage
The stitched branding look for Mimi's Nuts was used to "emphasize the handmade qualities of the product," according to Lovely Package. However, intentionally or not, the design also took on another look: that of a pixelated computer screen.

Instead of appearing gaudy or sloppy, the design conveys an aged aesthetic, just like computer graphics of days gone past. From a consumers perspective, the branding gives more authority to Mimi's Nuts, demonstrating that the product is a more reliable choice than other pecans which have a more modern branding design.

To show the separate flavors, designer Drew Watts created a simplistic stitched branding symbol on the front of each jar, along with the flavor name. These include espresso, cajun and even maple. Stats for Pixelated Pecan Packaging Trending: Older & Mild
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Concept: Stitched Branding
Related: 74 examples / 57 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: friendly food packaging, lavish fast food packaging, and upscale corner store packaging.