'Justnuts' Uses Forest Creatures to Promote its Healthy Natural Flavor

By: Ady Floyd - Jun 4, 2015
References: prouddesign.nl & packagingoftheworld
Justnuts is a healthy natural flavor treat that uses fun-loving forest critters on its packaging. The organic treats use bright purple and blue packages with cute squirrels who have cheeks full of nuts to promote its all-natural snacks.

The individual snack packages use soft but bright colors with a matte finish, which adds a smooth texture to each bag. The box that contains the individual packs is meant to look like a tree with a hole that acts as a window to reveal the squirrel's happy face. The idea is to infuse each pack with feelings of nature, which is exactly where the natural ingredients come from.

The founder of Justnuts, Erik and Thijs, worked with the PROUDdesign agency to create these adorable packages that full embody the healthy natural flavor of the product.