Body Butter is a popular item at the body shop, but it is in need of an upgrade, so Jenelle Bremault of Canada took this beauty product packaging and give it a more manly aesthetic.
The previous branding for Body Butter from the Body Shop was more feminine, with girly colors being used and flowery details, but this revamp is completely different. Bremault goes for a purely industrial look for this new beauty product packaging, with the tagline of using "the right tool for the job." She has taken the products and photographed them in between various shop tools such as hammers and screwdrivers to draw clear parallels between industrialism and the Body Butter.
Although this parallel is an unlikely combination, it works for showing how this product from the Body Shop works.
Stats for Industrial Beauty Product Packaging
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Concept: Beauty Product Packaging
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Segment: Females, 18-55
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Industrial Beauty Product Packaging
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