Love Beets Rolls Out a New Packaging Concept

By: Vasiliki Marapas - Jan 21, 2015
References: lovebeets & packworld
Love Beets is a range of organic, ready-to-eat beets. In an effort to challenge stereotypes about the natural superfood, as well attract younger consumers, the company has undergone a complete brand overhaul, beginning with the packaging.

The company's all-natural marinated baby beet, vacuum-packed beet and beet juice are now available in an upright pack that's covered with a resealable lid, promising consumers long-term freshness over the course of multiple meals. A snack tray portioned into several different compartments is also available (it comes with cheese and crackers).

The beets are peeled, scrubbed and flavored, cutting out all preparation time. The company explains, "From the beginning, we’ve defied all of these previous notions of beets with a brand and product that’s upbeat, fun, and delicious—a true ‘superfood’ that can be enjoyed by all."