Give to Get Jobs, a website that lists social good careers, said that Baldwin&'s mission "is to create ideas that have a positive effect in the world. They have a national footprint and maybe more importantly a national mindset."
Social Business' sister site, Trend Hunter, wrote about the marketing and packaging that Baldwin& worked with Burt's Bees Gud packaging in order to revamp what has come to be known as the organic cosmetics industry. You can get a sense of the reinvention through the name of the article: "Patterned Petal Branding: Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy."
The start-up has worked with other brands including Sony, IKEA and BMW Golf.
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