Garnier Reveals its National Geographic Partnership
Elena Rahman — October 5, 2021 — Eco
References: garnierusa & happi
Garnier revealed its newest Green Beauty milestone in collaboration with National Geographic CreativeWorks. The brand is launched an educational campaign dedicated to sustainable consumption habits.
National Geographic CreativeWorks produce the campaign's content. It aims to inform and empower 250 million people to live a greener and more sustainable life. This is Garnier's first step in a new series of ambitious targets to reduce the environmental impact of the brand's chain by 2025. Adrien Koskas, Garnier global president, explains that while "sustainability can be an intimidating topic, our aim is to help make it truly accessible." Overall, the campaign educates consumers on packaging, plastic, water usage, and green sciences. Additionally, Garnier is working to roll out innovative and sustainable products such as solid shampoo with fast rinse technology.
Image Credit: Garnier
National Geographic CreativeWorks produce the campaign's content. It aims to inform and empower 250 million people to live a greener and more sustainable life. This is Garnier's first step in a new series of ambitious targets to reduce the environmental impact of the brand's chain by 2025. Adrien Koskas, Garnier global president, explains that while "sustainability can be an intimidating topic, our aim is to help make it truly accessible." Overall, the campaign educates consumers on packaging, plastic, water usage, and green sciences. Additionally, Garnier is working to roll out innovative and sustainable products such as solid shampoo with fast rinse technology.
Image Credit: Garnier
Trend Themes
1. Educational Sustainability Campaigns - Creating educational campaigns that focus on sustainable consumption habits can inform and encourage consumers to make environmentally conscious choices.
2. Green Science Innovation - Exploring innovative and sustainable solutions for personal care products such as solid shampoo with fast rinse technology can reduce the environmental impact of the industry.
3. Collaborative Partnerships - Partnering with organizations like National Geographic can help brands reach a wider audience and inspire more consumers to live a greener and more sustainable life.
Industry Implications
1. Personal Care - The personal care industry can benefit from exploring innovative and sustainable solutions to reduce the environmental impact of their products.
2. Marketing and Advertising - Marketing and advertising industries can create engaging educational campaigns that focus on sustainable consumption habits to inform and encourage consumers to make environmentally conscious choices.
3. Media and Entertainment - Collaborating with media and entertainment companies like National Geographic CreativeWorks can help brands reach a wider audience and inspire more consumers to live a greener and more sustainable life.
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