Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy

Many of those proud “natural” products you see on the store shelves are starting to transform their visual identities into more earthy ones. Interestingly, Burt’s Bees Gud packaging is not—at least not in the same sense. Plain cardboard and green ink have become the popular choices for organic product wrappings, but here we have a line of shampoo, conditioner, body wash, body butter and mist without a hint of that lush blended blue and yellow hue.

Instead, Baldwin& developed the image for Burt’s Bees Gud packaging based on the charming intricacies of textile patterns. Cuttings of different colorful motifs compose the flowers and fruits of each haircare product’s fragrance. The resultant effect provides an aesthetic explosion of stimulating shapes and vibrant inks, exuding a sensory richness and a natural source that outperforms every other item in its aisle.