Eateries add excessive ingredients to classic protein options for enticement
Implications - While protein sources continue to be a classic ingredient in fast food burgers and sandwiches, the onslaught of similar creations can make protein consumption mundane. Seeking diversity, consumers are turning to revamped protein recipes that feature exotic ingredients and customized enhancements to satiate a desire for both taste and visual allure. The excessive pairing of poultry with other indulgent elements reflects a shift in classic home-cooked goods toward more exotic, and less traditional sources of consumption.
Trend Themes
1. Exotic Ingredients and Customized Enhancements - Consumers are turning to revamped protein recipes that feature exotic ingredients and customized enhancements to satiate a desire for both taste and visual allure.
2. Nostalgic/pop Culture Burgers - Food creators are capitalizing on nostalgic feelings by creating burgers that reference popular characters and celebrities.
3. Food Hybridization - The food industry is giving rise to new hybrids of burgers by combining traditional burgers with other foods like nachos and glazed donuts.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by developing exotic ingredients and customized enhancements that create unique flavours in protein recipes.
2. Entertainment - The entertainment industry can leverage nostalgic and pop culture references to create brand affinity among consumers.
3. Fast Food - The fast food industry can continue to disrupt the market by developing new hybridized burgers that incorporate unusual ingredients like donuts and nachos for a unique taste experience.
