No, your eyes are not deceiving you. These are Krispy Kreme Bacon Cheddar Cheeseburgers. Google employees decided to celebrate the birthday of the head of the cafe staff by adding just a little bit more â€œheart attackâ€ to the traditional hamburger sandwich.
I never thought to put a hamburger inside of a donut, but then again, I never thought to put sausage, egg, and cheese inside of a maple-flavored pancake (thank you, McDonalds).
Implications - Even though healthy products are becoming more and more popular consumers are still looking for products that fill their need for indulgence. Companies should look into products such as this comfort food which capitalizes on the need of the consumer that are looking for a product that provides a sense of coziness.
Stats for Donut Burgers
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Concept: Donut Burgers
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Segment: Males, 18-35
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