Glorified Retirement

As Boomers grow scared of exiting the workforce, seniority gets an overhaul

Implications - As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging Boomers to embrace retired life, Gen X and Y are highlighting the joys associated with a life without work through photography and social media-based initiatives. The push towards emphasizing how to live past 60 in a positive, exciting and adventurous way is becoming far more pervasive than in previous generations.
SCORE: 6.2
Warm Top 6 Examples: 54,036 Total Clicks Oct 13 - Apr 15
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Gangster Grandparent Photography - Dai Lyn Powers Photographs Senior Citizens in Rebel Teen Outfits
SCORE: 6.9
Viral 24,137 Clicks Pub: Nov 20, 13
Gangster Grandparent Photography
Dai Lyn Powers Photographs Senior Citizens in Rebel Teen Outfits
Photographer Dai Lyn Powers shows viewers that he has a sense of humor by photographing senior citizens dressed up as rebellious teens. These shots are priceless. The aged models in this series... [More]
Seductive Boomer Marketing - This Barneys Ad Suggests that Attractiveness Improves With Age
SCORE: 7
V. Hot 8,293 Clicks Pub: Apr 1, 15
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
When one thinks about boomer marketing, shirtless men, pool parties and seductive poses may not be the first thing that comes to mind. In the case of this Barneys Spring/Summer 2015 ad, the opposite... [More]
Selfie-Taking Seniors - This 'Instagram-Pa' is Sharing his Vintage Photos Online
SCORE: 6
Warm 8,508 Clicks Pub: Oct 5, 13
Selfie-Taking Seniors
This 'Instagram-Pa' is Sharing his Vintage Photos Online
Instead of letting his photo albums collect dust, this Internet-savvy senior took to Instagram to share his vintage photos online. At age 85, Rex Redstone is the oldest known Instagrammer in the UK,... [More]
Passionate Elderly Photography - These Heartwarming Photos of Seniors Kissing Show Everlasting Love
SCORE: 3.9
Warm 7,149 Clicks Pub: Mar 19, 14
Passionate Elderly Photography
These Heartwarming Photos of Seniors Kissing Show Everlasting Love
This heartwarming series by Lauren Fleishman, befittingly titled ‘Love Ever After,’ shows innocent images of seniors kissing. The subjects in the photos are New York couples who have been... [More]
Fantastical Geriatric Photography - Grey Power by Yoni Lefevre Incorporates Ideas from Grandchildren
SCORE: 4.8
Warm 3,422 Clicks Pub: Nov 12, 13
Fantastical Geriatric Photography
Grey Power by Yoni Lefevre Incorporates Ideas from Grandchildren
Grey Power by Yoni Lefevre, a photographer and student at the Design Academy Eindhoven, is a series revolving around grandparents and their grandchildren’s active imagination. It essentially... [More]
Dance-Loving Social Accounts - This Dancing Instagram Account Will Brighten Your Day
SCORE: 5.6
Warm 2,527 Clicks Pub: Dec 12, 13
Dance-Loving Social Accounts
This Dancing Instagram Account Will Brighten Your Day
Adam Carpenter’s dancing Instagram will be your favorite new account to browse. Carpenter shares his love for dance via Instagram videos of him busting, a move in the most unlikely and... [More]