Category
Tech
Desk Systems
Trend cluster
Category
Glorified
Retirement
As Boomers grow scared of exiting the workforce, seniority gets an overhaul.
5.3
Trend score
Trend
What is the Glorified Retirement trend?
Glorified Retirement: As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging Boomers to embrace retired life, Gen X and Y are highlighting the joys associated with a life without work through photography and social media-based initiatives. The push towards emphasizing how to live past 60 in a positive, exciting and adventurous way is becoming far more pervasive than in previous generations.
Trend themes
Themes within the Glorified Retirement trend
Three behaviours holding the trend together01
Aging Population Staying Active
There is an increasing trend of aging adults staying active in order to enhance the quality of their senior years.
02
Positive Aging Stereotypes
There is a movement of showcasing aging seniors in a positive light and dismantling previous stereotypes.
03
Senior Travel Opportunities
There is an increase in travel opportunities for seniors that allow them to explore and remain active in their golden years.
Industry implications
What the Glorified Retirement trend means for industry
Where the trend changes the playbookFor
Senior Living Facilities
Senior living facilities can incorporate various ways for seniors to stay active and engaged, such as travel programs and photography classes.
For
Travel and Tourism
The travel and tourism industry can create packages and programs specifically designed for seniors that promote active lifestyles and personal fulfillment.
For
Marketing and Advertising
Marketing and advertising professionals can use campaigns to change the previous stereotypes of senior citizens and showcase their vitality and active lives.
Trend signals
Trend signals for Glorified Retirement
Trend score 5.3 out of 10, from popularity 79%, activity 71%, freshness 8%.
Popularity79%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Glorified Retirement trend
11 featured examples from Apr 4, 2013 to Jun 2, 2016CategoryFashion
Gangster Grandparent Photography
Dai Lyn Powers Photographs Senior Citizens in Rebel Teen Outfits
Companies in the fashion industry could market clothing lines that are tailored towards seniors who want to adopt a rebellious teen look and feel.
CategoryMarketing
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
Fashion brands can disrupt the industry by embracing and celebrating the beauty of older consumers.
CategoryLife-Stages
Selfie-Taking Seniors
This 'Instagram-Pa' is Sharing his Vintage Photos Online
Social media platforms like Instagram can create disruptive innovation opportunities by developing features, content, or campaigns specifically designed for older adults.
CategoryArt & Design
Passionate Elderly Photography
These Heartwarming Photos of Seniors Kissing Show Everlasting Love
Disruptive innovation opportunity: Develop new photography techniques or equipment tailored to capturing meaningful and intimate moments between elderly couples.
CategoryLife-Stages
Fantastical Geriatric Photography
Grey Power by Yoni Lefevre Incorporates Ideas from Grandchildren
Disruptive innovation opportunity: Developing new techniques and approaches in photography that showcase alternative and imaginative perspectives of the elderly.
CategoryPop Culture
Dance-Loving Social Accounts
This Dancing Instagram Account Will Brighten Your Day
Disruptive innovation opportunity: Introducing innovative features to existing social media platforms that promote and highlight entertaining content.
CategoryPop Culture
Age-Defying Fashionistas
Fearless & Deviant Fashionable Seniors Star in a New BBC Documentary
Fashion brands can disrupt the industry by creating inclusive campaigns and collections that feature models of all ages.
CategoryWorld
Senior Travel Clubs
'The Freebird Club' is Like Airbnb for the Elderly Population
The travel and tourism industry can capitalize on the growing demand for senior travel clubs by offering tailored services and experiences that cater to the needs of elderly trave…
CategoryArt & Design
Elderly Style Guides
The Zoe Spawton What Ali Wore Series Depicts Senior Outfits
Brands can shift focus to create collections that reflect the diverse and individualistic styles of senior fashionistas.
CategoryLife-Stages
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
The senior discount packages present disruptive innovation opportunities for travel agencies, hotels, and tourist attractions to cater to the needs and desires of the aging popula…
CategoryLifestyle
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
Adventure tourism firms and bike tour providers can increase revenue by tailoring offerings to aging populations and developing senior-friendly travel itineraries.
