Adam Carpenter’s dancing Instagram will be your favorite new account to browse. Carpenter shares his love for dance via Instagram videos of him busting, a move in the most unlikely and inexplicable settings. The videos are infectious and cheerful; they will surely brighten even your gloomiest Monday morning.
I can’t imagine anyone who could suppress a giggle at Carpenter enthusiastically getting his groove on while a senior citizen descends down a flight of stairs in a Stair lift. In another video, Carpenter enlists the help of a friend to ambush a local Starbucks with feel-good club moves. In yet another video, Carpenter uses a forklift as a dance partner. Scrolling through Carpenter’s account is a sure-fire way to entertain yourself during a particularly grueling morning at the office.
Key Themes Behind This Trend
- Infectious Dance Videos
- Disruptive innovation opportunity: Creating a platform for users to share their own infectious dance videos in unique settings.
- Unexpected Dance Partners
- Disruptive innovation opportunity: Developing dance routines that incorporate unexpected objects or partners, opening up new creative possibilities.
- Social Media Entertainment
- Disruptive innovation opportunity: Designing a social media platform dedicated to entertaining content, with a focus on videos that brighten people's day.
Where This Applies
- Social Media
- Disruptive innovation opportunity: Introducing innovative features to existing social media platforms that promote and highlight entertaining content.
- Entertainment
- Disruptive innovation opportunity: Creating interactive dance experiences for online audiences, blurring the lines between digital and live entertainment.
- Marketing
- Disruptive innovation opportunity: Incorporating dance and entertainment into marketing campaigns to engage and captivate audiences in new and unexpected ways.
