Infantile Engineering

Jobs in science and technology introduced to kids through toys

Implications - Jobs within industries like engineering and technology are identified as necessities even in strict financial times, which has encouraged the post-recession consumer to encourage kids, and in some cases specifically young girls, to develop interest in future careers in this realm with related toys. Augmenting play to be dual-purpose, the innovations place distinct merit on science and technology to create a generation well-suited to the world they'll grow up in.
SCORE: 4.8
Mild Top 6 Examples: 21,515 Total Clicks Feb 14 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: TechToysGadgetsYouthLife-Stages
DIY Mechanical Playthings - The Strawbees Toy Kit Targets Aspiring Architects and Engineers
SCORE: 6.1
Hot 14,457 Clicks Pub: Feb 3, 14
DIY Mechanical Playthings
The Strawbees Toy Kit Targets Aspiring Architects and Engineers
The Strawbees Toy Kit is based around a do-it-yourself prototyping project that exercises children’s ability to build simple objects. By flexing these particular skills, it can result in... [More]
Educational Anatomy Apps - The Humanatomy Health App Helps to Teach Children About the Body
SCORE: 6.8
Hot 1,586 Clicks Pub: Sep 16, 14
Educational Anatomy Apps
The Humanatomy Health App Helps to Teach Children About the Body
The Humanatomy is a neat anatomy app that helps to educate children and adults about how the body works. With embedded flash cards, fun illustrations and simple text this app is ideal for teaching... [More]
Aspiring Architect Toys - Carlos Ng's Construction Toy Set is Designed for Little Architects
SCORE: 4.7
Warm 3,869 Clicks Pub: May 21, 14
Aspiring Architect Toys
Carlos Ng's Construction Toy Set is Designed for Little Architects
The ‘Little Architect Toolset’ is a charming construction toy set by Carlos Ng that comes in the form of colorful block-like magnetic pieces. Ng’s playful protractors and rulers... [More]
Empowering Female Toy Ads - The GoldieBlox Toy Company Creates Toys for Female Innovators
SCORE: 3.3
Untested 574 Clicks Pub: Feb 3, 14
Empowering Female Toy Ads
The GoldieBlox Toy Company Creates Toys for Female Innovators
The startup toy company GoldieBlox won itself a Super Bowl Ad through the Inuit competition. GoldieBlox is a company that makes toys to teach girls about engineering. In a society where girls are... [More]
Empowering Engineering Toy Ads - This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
SCORE: 3.5
Untested 663 Clicks Pub: Apr 10, 14
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
Goldiblox’ toys for girls are a huge proponent for inspiring young girls to think like engineers and their rejection of traditional toys targeted towards girls is pretty evident in the ‘... [More]
Modular Electronic Building Toys - Little Bits' Space Kit Was Developed in Partnership with NASA
SCORE: 3.4
Untested 366 Clicks Pub: Apr 29, 14
Modular Electronic Building Toys
Little Bits' Space Kit Was Developed in Partnership with NASA
Little Bits are modular building toys that are like the high-tech cousins to LEGO—if this doesn’t sound impressive enough, for one of its newest collections, Little Bits worked with NASA to... [More]