Atypical Casing

Brands turn to oddly shaped casings to cater diverse consumer interests

Implications - As consumer interests become more customized and individually tailored, a need for personalization prompts buyers to look beyond aesthetics for appeal. Diverting from the traditionally functional packaging designs, brands are turning to odd and eclectic product shapes to cater the obscure interests of consumers. Nonconforming product packages speak to a desire for more personally distinguishing, yet visually enticing techniques of building consumer loyalty.
SCORE: 5.7
Warm Top 6 Examples: 59,639 Total Clicks Mar 13 - May 14
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DEMOGRAPHICS
Muscular Beverage Marketing - The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
SCORE: 6
V. Hot 8,139 Clicks Pub: Nov 19, 13
Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
Écorché Energy Drink packaging embodies a much more visually stimulating approach to branding this sort of product. What consumers typically see are bright colors, bold fonts and exciting graphics... [More]
Insect Wing-Inspired Branding - BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
SCORE: 6.1
Hot 22,204 Clicks Pub: Mar 5, 13
Insect Wing-Inspired Branding
BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
At first the BEEloved Honey bottle appears to have an abstract organic aesthetic that simply ties in with the natural quality of the product. Nevertheless, the refracted form was greatly influenced... [More]
Chopped Log Bottles - Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
SCORE: 5.7
Warm 10,907 Clicks Pub: Oct 14, 13
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
Have a shot of a distilled alcoholic spirit and your throat will instantly feel warm. Firewood Vodka packaging has been designed to invoke that comforting sensation, which becomes especially... [More]
Speedy Shoe Box Branding - The Under Armour Speedform Apollo Box Takes the Shape of a Jet
SCORE: 5
Warm 6,008 Clicks Pub: Mar 24, 14
Speedy Shoe Box Branding
The Under Armour Speedform Apollo Box Takes the Shape of a Jet
Under Armour’s Speedform Apollo shoe box packaging effectively makes its case for how fast its shoes will make you run. Running shoes that are packaged in a static rectangular shoe box hardly... [More]
Bowling Pin Bottles - Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
SCORE: 4.9
Warm 6,362 Clicks Pub: May 6, 14
Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
Ford Jekson is a bottle design concept by Constantin Bolimond, who made the focus of this project about the way a beverage’s package is used before and after its contents have been all used up.... [More]
Transformative Champagne Chillers - 'Fashionably Clicquot' Changes Shape to Keep Champagne Cold
SCORE: 5.7
Warm 6,019 Clicks Pub: Nov 14, 13
Transformative Champagne Chillers
'Fashionably Clicquot' Changes Shape to Keep Champagne Cold
Veuve Clicquot’s ‘Fashionably Clicquot’ sheath transforms from a compact champagne sleeve to a chic ice bucket to keep champagne cold. This is a fantastic way to transport and... [More]