These Jars of Honey Feature Hand-Drawn Pencil Sketches

By: Rebecca Byers - Mar 30, 2016
References: thedieline
This example of honey jar branding takes the consumer through the various regions of Russia where the flavorful ingredients are cultivated. Each jar of honey has a regal label that is colored to differentiate each flavor, while the front of each label itself boasts a one-of-a-kind pencil sketching that makes each and every jar entirely unique and a piece of art in itself.

The honey packaging concept was created by graphic designer Maria Ponomareva of Moscow, who hoped to create a visual experience that matched the product and illustrated the origin of the various ingredients, such as eucalyptus and chestnut. The labels on the jars connect to the lid, making it easy to store and keep fresh until one is ready to use it.