Social Spontaneity

Consumers turn to impulsive travel apps to foster new and exciting connections

Implications - While social interaction is often limited to the familiarity of friends and family, such restrictions can make day-to-day engagement mundane. Seeking socialization in a more riveting manner, consumers are turning to mobile apps that encourage spontaneity and adventure while traveling or on-the-go. Inspiring impulsive behavior, free-spirited apps divert away from traditional methods of planning and preparation, leaving the door open for more social, yet unexpected sources of interaction.
SCORE: 2.1
Untested Top 5 Examples: 4,490 Total Clicks Jun 13 - May 14
Popularity
Activity
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DEMOGRAPHICS
Consumer Insight Topics: TechWorldMobileLifestyleTravel
Wandering Adventurer Apps - The Crowsflight App Shows You the Way with a Direction Instead of a Map
SCORE: 2.4
Untested 1,500 Clicks Pub: Jul 24, 13
Wandering Adventurer Apps
The Crowsflight App Shows You the Way with a Direction Instead of a Map
Sometimes, you just want to take the scenic route to get to where you’re going and with the Crowsflight app you’ll be able to do just that. The innovative and relatively different... [More]
Immersive Cinematic Travel Apps - The Cinemacity App Overlays Cinema with the World Around You
SCORE: 2.2
Untested 512 Clicks Pub: Jul 26, 13
Immersive Cinematic Travel Apps
The Cinemacity App Overlays Cinema with the World Around You
The Cinemacity App allows users to jump straight into their favorite films by visiting shot locations. Cinemacity guides film buffs through the streets of Paris and shows them where scenes from... [More]
Spontaneous Travel Apps - Traffle Chooses Itineraries with a Single Shake
SCORE: 2.3
Untested 1,685 Clicks Pub: Apr 5, 14
Spontaneous Travel Apps
Traffle Chooses Itineraries with a Single Shake
Traffle is an app for adventure-seekers that don’t care too much for planning. With a quick shake the app will give you a potential itinerary for your country of choice. The app doesn’... [More]
Virtually Navigated Wi-Fi Locators - This App Shows a Free Wi-Fi Map and Leads People to It with AR
SCORE: 2
Untested 395 Clicks Pub: Feb 24, 14
Virtually Navigated Wi-Fi Locators
This App Shows a Free Wi-Fi Map and Leads People to It with AR
A free Wi-Fi map is something that’s coveted by mobile device users that are on the go, but now the Nippon Telegraph and Telephone Corporation (NTT) and NAVITIME Japan are coming together to... [More]
Tour-Guiding Mobile Apps - Replace a Tour Guide or Handbook with the Urbanwonderer Tour-Guiding App
SCORE: 1.1
Untested 398 Clicks Pub: Jun 11, 13
Tour-Guiding Mobile Apps
Replace a Tour Guide or Handbook with the Urbanwonderer Tour-Guiding App
This tour-guiding app saves you the hassle of carrying around bulky travel guide books. UrbanWonderer by Voyant Strategies, Inc. lets you explore a new city equipped with in-depth information and... [More]