Russian Mail Order Bride Spoofs Dove Evolution

By: Bianca Bartz - Published: Mar 31, 2008 • References: adrants
Dove’s Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it’s been parodied, this time using a Russian mail order bride theme.

Some may be offended, some may think it’s funny. Regardless, here’s what it’s about:

In the original Dove ads, an ordinary-looking woman goes through a time-lapse photo-retouching session which ends in her looking like she could be featured in a fashion magazine spread.

The parody features a gorgeous Russian mail order bride, but instead of her digitally re-touched, the background is.

The ad aims to get the message across that some people—like Russian mail order brides—don’t need any fixing up; they’re so absolutely stunning, that it’s their surroundings that need to be spruced up in order to accommodate her.

Here’s the Dove original: Stats for Commercial Parodies Trending: Older & Buzzing
Research: 11,158 clicks in 425 w
Interest: > 3 minutes
Concept: Commercial Parodies
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: authentic mexico city cafes, foldable flip smartphones, and marble mini golf.