Dove’s Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it’s been parodied, this time using a Russian mail order bride theme.
Some may be offended, some may think it’s funny. Regardless, here’s what it’s about:
In the original Dove ads, an ordinary-looking woman goes through a time-lapse photo-retouching session which ends in her looking like she could be featured in a fashion magazine spread.
The parody features a gorgeous Russian mail order bride, but instead of her digitally re-touched, the background is.
The ad aims to get the message across that some people—like Russian mail order brides—don’t need any fixing up; they’re so absolutely stunning, that it’s their surroundings that need to be spruced up in order to accommodate her.
Here’s the Dove original:
Stats for Commercial Parodies
Trending: Older & Buzzing
Research: 11,158 clicks in 422 w
Interest: > 3 minutes
Concept: Commercial Parodies
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: grip-inspired mouses, molotov cocktail packaging, and playful geometric jewelry.
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