Dove’s Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it’s been parodied, this time using a Russian mail order bride theme.
Some may be offended, some may think it’s funny. Regardless, here’s what it’s about:
In the original Dove ads, an ordinary-looking woman goes through a time-lapse photo-retouching session which ends in her looking like she could be featured in a fashion magazine spread.
The parody features a gorgeous Russian mail order bride, but instead of her digitally re-touched, the background is.
The ad aims to get the message across that some people—like Russian mail order brides—don’t need any fixing up; they’re so absolutely stunning, that it’s their surroundings that need to be spruced up in order to accommodate her.
Here’s the Dove original:
More Stats +/-
Top 50 Packaging Trends in May
Top 75 Marketing Ideas in May
Community-Focused Coworking Spaces
Women-Only Film Screenings
DIY Wooden Animal Speakers