Kleenex and Madame Tussaud's Help Fans Cope with Zayn One Direction News

By: Laura McQuarrie - Apr 9, 2015
References: mashable & prexamples
When Zayn One Direction fans all over the world heard the heartbreaking news that the pop star would be quitting his boy band in an attempt to pursue a more normal life, boxes of tissues were no doubt flying off the shelves. Quick to seize the opportunity to stage a marketing stunt, Kleenex hopped on the chance to reach out to teary fans. One place that One Direction fans can still feel close to Zayn is at Madame Tussaud's Wax Museum, so Kleenex set up a partnership that involved a "Tissue Attendant," over 150 jumbo Kleenex boxes on-site and a stage to take photos with the boyish wax statue.

As a result, thousands of lamenting One Direction fans shared their photos across social media, giving Kleenex tons of exposure.