Deodorant Viral Inspired by Japanese Puppet Theatre - Dove Lighting Bolt of Terror Ad (VIDEO)

Dove has made some pretty smashing commercials in the past, and it seems the creative teams behind them aren’t resting on their laurels.

Their latest spot has again been launched into a viral state, and it’s nothing like anything we’ve seen from Dove before. The ads, created by Ogilvy Brazil, promote Dove Invisible Dry in an extremely bizarre spot inspired by Japanese puppet theatre.

In the video, a young girl dressed in a flowy summer dress is having a great time until she’s attacked by a thunder cloud. With a ridiculous amount of drama, she digs through her purse looking for something to protect her, yet things like the umbrella she stashed won’t save her. Guess what finally helps…

Check out these other Dove ads:

Real Beauty - Dove Video Shows Evolution from Real Woman to Billboard Model (VIDEO)

The Dove Real Beauty campaign has released a new video which is absolutely awesome. It fast forwards through the evolution of beauty by starting with a real woman and transforming her into a billboard. If you’ve ever wondered how much work goes into preparing a model for a photoshoot, and then how m… [More]

Customized Viral Ad - Dove Campaign for Real Beauty (Boy Calls Amy) (VIDEO)

Dove has produced several viral video ads in the last months, but their latest is the first to be customizable. At the Canadian Campaign for Real Beauty, the video spot can be personalized, the actor literally shouting out the name given by the user. The beauty company has typically targeted the fe… [More]

Viral Beauty Campaign - Dove Self-Esteem Fund (VIDEO)

“Talk to your daughter before the beauty industry does,” is the new slogan Dove is using to promote their Self-Esteem Fund. This disturbing clip shows hypothetical beauty through the eyes of a young girl. Bombarded with unattainable media standards today, these are the images Dove thinks young girls… [More]