Marketing Achievement

Catering to a desire for success, ads reference personal gain for appeal

Implications - Catering to a sense of personal gain, brands are turning to campaigns that center around ideas of achievement and triumph, combining sentimental situations with a desire for individual success in all aspects of life. This speaks to a shift in marketing tactics toward more aspirational forms of appeal.
SCORE: 3.8
Mild Top 6 Examples: 5,131 Total Clicks Jan 13 - May 14
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DEMOGRAPHICS
Consumer Insight Topics: MarketingAutosCommercials
Boundary-Pushing Sports Ads - Nike’s Winter Wonderland Boosts Perseverance & Self-Improvement
SCORE: 5
Mild 930 Clicks Pub: Feb 28, 14
Boundary-Pushing Sports Ads
Nike’s Winter Wonderland Boosts Perseverance & Self-Improvement
Sportswear company giant Nike has long been known to advertise its products in the most uplifting and motivational way possible and in its latest commercial entitled Winning in a Winter Wonderland,... [More]
Sky-High Jump-Offs - Nike Puts Their Nike+ Device to Work in this Jumping Contest
SCORE: 3
Mild 738 Clicks Pub: Jan 10, 13
Sky-High Jump-Offs
Nike Puts Their Nike+ Device to Work in this Jumping Contest
Two young men strap on their Nike shoes, equipped with Nike+ sensors and face off in a jumping contest. The two men, identified only by their Twitter handles (@AirJanvier and @FeazellVince) choose... [More]
Mobile Staring Contest Campaigns - The 'Eye on the Prize' Pits Man Against Machine in an Epic Battle
SCORE: 3.8
Mild 676 Clicks Pub: May 29, 13
Mobile Staring Contest Campaigns
The 'Eye on the Prize' Pits Man Against Machine in an Epic Battle
Promoting the Samsung Galaxy S4, German ad agency Heimat created a staring contest between man and machine called ‘Eye on the Prize.’ Competitors were given the chance to win a Samsung... [More]
Hilarious Sport Benefit Ads - New USTA Ad Campaign Displays the Benefits of Sports
SCORE: 3.8
Mild 1,612 Clicks Pub: Mar 18, 14
Hilarious Sport Benefit Ads
New USTA Ad Campaign Displays the Benefits of Sports
Ad Agency DDB has enlisted the help of ‘Napoleon Dynamite’ Director Jared Hess to showcase the benefits of sports. This ad campaign takes an exciting Dynamite style approach to the characters... [More]
Guerrilla Marketing Beer Ads - This Heineken Ad Makes Guys Choose Between Their Girlfriends & Soccer
SCORE: 3.9
Untested 909 Clicks Pub: May 10, 14
Guerrilla Marketing Beer Ads
This Heineken Ad Makes Guys Choose Between Their Girlfriends & Soccer
This Heineken ad exploits the excitement in Spain’s capital Madrid surrounding the upcoming UEFA Champions League final, which for the first time will be contested by two Madrid-based teams&#... [More]
Endearing Racecar Campaigns - The Nascar Ad from Ogilvy is Both Heartfelt and Cool
SCORE: 2.5
Untested 266 Clicks Pub: Mar 18, 14
Endearing Racecar Campaigns
The Nascar Ad from Ogilvy is Both Heartfelt and Cool
Using children’s dreams of grandeur and an exciting life, the new 60-second ‘Heroes’ Nascar ad from Ogilvy is touching, inspirational and shows young sports fans talking about what... [More]