This blimp ad of a pair of lucky green briefs seen floating across the sky was used to promote Paddy Power. The gambling company used the giant undies as a symbol of good luck to promote its brand.
Having lucky underwear is something that is mentioned now and again in pop culture and now this expression was sent into the sky in the form of a giant blimp. Its use was definitely a sight to see -- it's not every day one looks to the sky to catch a glimpse of green tighty-whiteys.
The blimp ad was used at the Cheltenham Festival, which is an annual horse race event in the UK. Hopefully these bold undies didn't distract the horses.
Stats for Floating Briefs Publicity Stunts
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Concept: Blimp Ad
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Segment: Neutral, 18-55
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