The Pictionary Campaign Brings the Board Game to Life

By: Meghan Young - Published: Aug 8, 2010 • References: ogilvy & whitezine
Seems like advertising agency Oglivy and Mather is at it again with their cute and clever Pictionary campaign. Slightly tweaking their last advertisements, these ones focus on objects inspired by the childish sketches that are cooked up during a night with the board game.

Headed by Colombian Art director Juan Jose Posada, the Pictionary campaign was awarded at the 2010 Wave Festival in Brazil, and at the 2010 Jade Festival in Antigua, according to Whitezine. Stats for Sketch-Inspired Ads Trending: Older & Mild
Research: 2,839 clicks in 303 w
Interest: 4 minutes
Concept: Pictionary Campaign
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: 3d doodle games, retro facebook ads, and almost profane ads.