The New Pictionary Advertisements by Ogilby & Mather are Ageless Fun

By: Allison Love - Published: May 17, 2010 • References: ogilvy & adsoftheworld
The newest Pictionary advertisements for the classic boardgame are personalized and hilarious. The ads feature normal people (from a grandfather to a young kid) and their interpretations of drawings from the Pictionary game.

One of the hilarious Pictionary Advertisements depicts a grandfather's interpretation of a Miss Universe winner. He draws her as a blonde bombshell with a large chest and pink dress on. The grandfather stands next to his creation with a sheepish grin on his face, highlighting the agelessness of the game. The ads are illustrating the fun and creative side of Pictionary, showing how anything can be drawn with a little imagination. Stats for Real Life Board Games Trending: Older & Average
Research: 4,541 clicks in 313 w
Interest: 4 minutes
Concept: Pictionary Advertisements
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: modernizing classic games, real-life game boards, and $2 million prize to solve puzzle game.