Superstar

The WWF Campaign Tags the Environment for Awareness

By: Meghan Young - Published: Jul 6, 2010 • References: decouvrir.ogilvy.fr and fubiz.net
Although to many graffiti is considered a work of art, when seen in the context portrayed in the latest WWF campaign, it's hard to think of it as more than simple defacement.

This powerful WWF Campaign was created by Oglivy Paris. Accompanied by the tagline, "What will it take before we respect the planet?" it adds to past impressive marketing endeavors for the World Wildlife Foundation.