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The WWF Campaign Tags the Environment for Awareness

By: Meghan Young - Published: • References: decouvrir.ogilvy.fr & fubiz.net
Although to many graffiti is considered a work of art, when seen in the context portrayed in the latest WWF campaign, it's hard to think of it as more than simple defacement.

This powerful WWF Campaign was created by Oglivy Paris. Accompanied by the tagline, "What will it take before we respect the planet?" it adds to past impressive marketing endeavors for the World Wildlife Foundation. Stats for Graffitied Endangered Species Trending: Older & Buzzing
Traction: 17,286 clicks in 219 w
Interest: 4 minutes
Concept: WWF Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: earth-saving super villains, toxic animal ads, and 30 wild wwf messages.