'Buy Fonts Save Lives' is a pretty self-explanatory title for a campaign that supports cancer research. The concept was devised by Paul Harpin, the creative director behind media company Haymarket and the font consultancy Typespec. For the project, three fonts have been made available for sale and the proceeds from the sale of the typefaces will benefit Cancer Research UK and MacMillan Cancer Support.
'Mfred,' by Matt Willey is a bold, blocky sans-serif font that has appeared in publications like Wired, Port and Elephant magazine. 'Heseltine,' another font designed by Paul Hickson is a serif that was designed for the founder of Haymarket's 75 birthday, which has been updated again for his 80th. Harpin himself contributed the third font for the project, inspired by and named after his late 26-year-old niece Laura.
Stats for Cancer-Fighting Font Campaigns
Trending: Older & Mild
Research: 740 clicks in 110 w
Interest: 0.5 minutes
Concept: "buy Fonts"
Related: 73 examples / 56 photos
Segment: Females, 18-35
Comparison Set: 27 similar articles, including: tattooed cancer-fighting charities, bald model lingerie ads, and cancer-sensing fruit flies.
Cancer-Fighting Font Campaigns
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