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The Gol Television Football campaign may seem ambiguous at first--What does a bottle of wine or a bouquet of roses have to do with sports?--but it all becomes clear after reading the tag line. It states, "More football than you can take." Essentially, the ad campaign suggests that this will consume a lot of their time. And no amount of gifts will make it up to their girlfriends or wives.

Conceived and executed by Tapsa Young & Rubicam, an ad agency based in Madrid, Spain, the Gol Television Football campaign paints a hilarious picture. Viewers won't be able to imagine the moments that unfolded just before. Creative director Adrián Ríos and photographer Eduardo Díaz Bourgeot succeed in engaging male viewers in a fun and unifying way.