The Gol Television Football campaign may seem ambiguous at first--What does a bottle of wine or a bouquet of roses have to do with sports?--but it all becomes clear after reading the tag line. It states, "More football than you can take." Essentially, the ad campaign suggests that this will consume a lot of their time. And no amount of gifts will make it up to their girlfriends or wives.
Conceived and executed by Tapsa Young & Rubicam, an ad agency based in Madrid, Spain, the Gol Television Football campaign paints a hilarious picture. Viewers won't be able to imagine the moments that unfolded just before. Creative director Adrián Ríos and photographer Eduardo Díaz Bourgeot succeed in engaging male viewers in a fun and unifying way.
Stats for Mouth-Stuffed Sport Ads
Trending: Older & Mild
Research: 2,246 clicks in 161 w
Interest: 1.6 minutes
Concept: Gol Television Football Campaign
Related: 40 examples / 31 photos
Segment: Males, 18-55+
Comparison Set: 15 similar articles, including: naughty comparison jewel ads, poo trophy ads, and lazy person trap ads.
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