Using children's dreams of grandeur and an exciting life, the new 60-second 'Heroes' Nascar ad from Ogilvy is touching, inspirational and shows young sports fans talking about what they want to be when they grow up.
These young fans describe Nascar heroes using their aspirations in such a genuine and sweet way, reminding viewers why people become fans to begin with.
With touching phrases like "I dream of kicking butt," "I dream of being a racecar driver," "I dream of being a tough guy," "I dream of mayhem," and "I dream of defying gravity," these kids give Nascar a more human face.
"A Nascar ad with kids has to be bold. We didn't do anything purposely funny or overly cutesy. It's very heartfelt, real, serious and cool. These drivers are the baddest-ass good guys you'll ever meet," says creative director Terry Finley about the Nascar ad from Ogilvy.
Stats for Endearing Racecar Campaigns
Trending: Older & Mild
Research: 264 clicks in 114 w
Interest: > 3 minutes
Concept: Nascar Ad From Ogilvy
Related: 87 examples / 67 photos
Segment: Males, 4-55
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