The Kleenex x Isaac Mizrahi Collection Becomes Interactive Art

By: Jana Pijak - Feb 2, 2015
References: kleenex & vimeo
The Kleenex x Isaac Mizrahi 2014 collaboration collection was unveiled in a unique way. In celebration of the brand's 90 year anniversary, Kleenex teamed up with the respected fashion designer for their latest line of stylish tissue boxes. Inspired by these vibrant designs, workers built a giant LED tissue box installation that stunned travelers and sight-seers at New York's Grand Central Station.

The Kleenex x Isaac Mizrahi interactive cube transformed a Grand Central Station hallway into a gallery space. The installation featured projected images of designer Isaac's final designs.

This tissue box installation was unveiled by Kleenex brand representatives who were also joined by the designer himself. The structure was accompanied by four kiosks that gave visitors access to exclusive images, interviews and even contest entries for a $500 Kleenex shopping spree.