Swapped Packaging

Brands adopt non-reflective packaging to create allure

Implications - While straightforward packaging offers sincerity in its simplicity, it can be fairly mundane. Diverting from expectations, brands are turning to designs that are visually unrepresentative of the product it contains, adding abstract aesthetics to traditional, everyday products. The use of non-reflective packaging speaks to a shift towards more thought-provoking, and mentally stimulating forms of consumer engagement.
SCORE: 5.1
Warm Top 5 Examples: 27,647 Total Clicks Feb 13 - Oct 15
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
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SCORE: 5.2
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SCORE: 4.3
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