Brands adopt non-reflective packaging to create allure
Implications - While straightforward packaging offers sincerity in its simplicity, it can be fairly mundane. Diverting from expectations, brands are turning to designs that are visually unrepresentative of the product it contains, adding abstract aesthetics to traditional, everyday products. The use of non-reflective packaging speaks to a shift towards more thought-provoking, and mentally stimulating forms of consumer engagement.
Trend Themes
1. Abstract Packaging Design - Brands are creating visually unrepresentative packaging designs to add abstract aesthetics to traditional everyday products, representing a shift towards more thought-provoking forms of consumer engagement.
2. Luxury Packaging Design - Product packaging is being designed to take inspiration from the perfume industry, transforming traditional products including laundry and condiments into more luxurious offerings with packaging that looks and smells like perfume.
3. Circular Vessels - Circular packaging is becoming more popular, offering a sleek and iconic appearance to products including vodka. This design can add a luxurious vibe to a product and is ideal for premium offerings.
Industry Implications
1. Packaging Design - Specializing in unique packaging design that goes beyond a product's traditional, everyday look by using abstract aesthetics to create mentally stimulating consumer engagement opportunities.
2. Luxury Goods - Creating packaging designs inspired by the perfume industry offers a way to transform traditional products into a luxurious experience, with packaging that looks and smells like perfume.
3. Premium Spirits - Using circular vessel packaging can add a luxurious vibe to spirits, and can be an ideal design for premium offerings that are looking to stand out on the shelves.
