One may not expect to see coffee beans suited up in a army uniform, but alas, Green Beans Coffee packaging is dressed as such for a reason not immediately evident.
This particular coffee company is responsible for more than 75 cafes and coffee shops at various North American military bases. Several more can even be found oversees, in locations throughout Southwest Asia, Africa and the Middle East. This very fact alone would be reason enough for the brand to assume the forest green service regalia, but it must be noted that even some of the profits from this brewed beverage go to supporting the families of those who are fighting and soldiers who have fallen. It becomes very clear why Green Beans Coffee packaging has been designed this way by Horea Grindean.
Uniformed Brew Branding
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