JDE Peet's is Rolling Out Recyclable Coffee Packaging
Michael Hemsworth — January 17, 2024 — Eco
JDE Peet's has announced new recyclable coffee packaging for the UK and Ireland markets as a way to prioritize a more eco-friendly product. The packaging update will include the Kenco, Tassimo and Douwe Egberts brands, which will see them shift from plastic varieties to paper that can be recycled from home. The packaging is reported by the brand to be made with more than 85% paper to accommodate curbside recycling, will maintain freshness for up to 15-months and contains 96% less packaging than the 200-gram glass jar alternatives for further waste reduction.
Marketing Director, UK and Ireland Roberto de Felice spoke on the JDE Peet's recyclable coffee packaging saying, "Research shows consumers want to embrace reusable and refillable packaging, 76% of shoppers are looking to recycle more – but ease of recycling can be a significant barrier. Our new packs will help empower consumers to make greener choices by making it easier to recycle and driving wider adoption of refills, reducing packaging waste and removing plastic from retail supply chains."
Marketing Director, UK and Ireland Roberto de Felice spoke on the JDE Peet's recyclable coffee packaging saying, "Research shows consumers want to embrace reusable and refillable packaging, 76% of shoppers are looking to recycle more – but ease of recycling can be a significant barrier. Our new packs will help empower consumers to make greener choices by making it easier to recycle and driving wider adoption of refills, reducing packaging waste and removing plastic from retail supply chains."
Trend Themes
1. Recyclable Coffee Packaging - JDE Peet's is rolling out recyclable coffee packaging to prioritize eco-friendliness and reduce waste.
2. Shift From Plastic to Paper - JDE Peet's brands are transitioning from plastic to paper packaging for a more sustainable option.
3. Home-recyclable Packaging - JDE Peet's packaging is made with over 85% paper and can be recycled from home, making it convenient for consumers to be eco-friendly.
Industry Implications
1. Coffee Packaging - The coffee packaging industry can explore adopting recyclable options to meet consumer demand for eco-friendliness.
2. Sustainable Packaging - The sustainable packaging industry can benefit from the shift of JDE Peet's brands towards recyclable paper packaging.
3. Retail - The retail industry can embrace JDE Peet's recyclable coffee packaging as a way to reduce their plastic waste in supply chains and cater to environmentally conscious consumers.
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