This Simple Wine Label Conceals Additional Information

By: Laura McQuarrie - Sep 25, 2015
References: & packagingoftheworld
Rather than over-complicating its bottle design with images, stories and ingredient lists, the Pod Zidom restaurant in Croatia opted for an extremely simple wine label design.

The design created by the SeƱor. Communication and Branding Agency fully embraces minimalism, using a color-coded system to identify the restaurant's exclusive red and white wine types. At a first glance, there doesn't appear to be much to the wine bottles, but since they feature peel-to-reveal labels, there is an entire panel of information that can be accessed by lifting the sticker.

As well as serving as a novel way to package the wines in a clean and simple way, the entire concept plays nicely into the restaurant, which has a name that means "Behind the Wall."