Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Faux Coffee Packaging

Sofie Ehlers Creates a Fictitious Brand With a Sweet Design

— March 24, 2011 — Art & Design
Sofie Ehlers is a student at the School of Visual Communication in Haderslev, Denmark. Her design for Coffee Bag displays her already awesome skills of creating a great brand identity paired with simple and stunning packaging.

Coffee Bag, a fictitious brand developed by Sofie Ehlers, is a creative instant coffee concept that allowed her to explore multiple packaging designs. The product is individually packed mesh bags that holds the ingredients to brew tea in a way that would be similar to making tea. Sofie Ehlers' designs for the packaging were excellently executed. They exude a homey brand identity which is exactly what coffee brands need; it's a warm drink that people like to enjoy in comfortable places like their homes.
Trend Themes
1. Creative Packaging Design - The Coffee Bag design by Sofie Ehlers showcases the potential for unique and visually appealing packaging concepts.
2. Exploration of Multiple Packaging Designs - Sofie Ehlers' Coffee Bag concept demonstrates the opportunity for brands to experiment with different packaging options to enhance their brand identity.
3. Homey Brand Identity - The warm and inviting brand identity of Coffee Bag created by Sofie Ehlers highlights the potential for coffee brands to evoke a sense of comfort and familiarity.
Industry Implications
1. Beverage Packaging - Coffee Bag's innovative packaging designs offer inspiration for the beverage packaging industry to think outside the box and create visually appealing options.
2. Graphic Design - Sofie Ehlers' Coffee Bag project helps to push the boundaries of graphic design, providing inspiration for designers seeking to create unique and visually striking packaging.
3. Hospitality - Coffee Bag's homey brand identity suggests an opportunity for the hospitality industry to enhance the coffee-drinking experience by incorporating comforting and cozy elements.
6.1
Score
Popularity
Activity
Freshness