Sofie Ehlers Creates a Fictitious Brand With a Sweet Design

By: Francis Tiangson - Published: Mar 24, 2011 • References: sofieehlers and lovelypackage
Sofie Ehlers is a student at the School of Visual Communication in Haderslev, Denmark. Her design for Coffee Bag displays her already awesome skills of creating a great brand identity paired with simple and stunning packaging.

Coffee Bag, a fictitious brand developed by Sofie Ehlers, is a creative instant coffee concept that allowed her to explore multiple packaging designs. The product is individually packed mesh bags that holds the ingredients to brew tea in a way that would be similar to making tea. Sofie Ehlers' designs for the packaging were excellently executed. They exude a homey brand identity which is exactly what coffee brands need; it's a warm drink that people like to enjoy in comfortable places like their homes.