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CagninaDesign Heinz Ketchup Packaging Gets a Stiffer Silhouette

By: Amelia Roblin - Published: Jan 12, 2014 • References: cagninadesign and packagingoftheworld
The familiar curvacious shape of condiment bottle has been served up with some rigidity in the form of CagninaDesign Heinz Ketchup packaging. With an emphasis on straight lines and more abrupt bends, this new silhouette has a sharpness that would separate itself from competing brands on the supermarket shelf.

The body of the ketchup bottle takes two parts that comprise broadening upper and lower halves that meet at a cinched middle. Because of these contours, the consumer can grip the container comfortably when it's oriented either upwards or downwards.

What's more, the CagninaDesign Heinz Ketchup packaging concept has a sloped cap to affect the way that the sauce is dispensed. It encourages a lower angle than 90 degrees with which to pour out the condiment, resulting in better portion control.