Superstar

The L'eaundry Concept Makes Laundry Products Seem Decadent

By: Laura McQuarrie - Published: May 26, 2014 • References: the-deli-garage.de and packagingoftheworld
This packaging concept for The Deli Garage centers around the idea of making laundry products seem just as precious and decadent as perfume. The concept was developed for The Deli Garage by KOREFE (Kolle Rebbe Form und Entwicklung) in Germany, noting that you should "Treat your second skin like your first." In order to get this message across, the luxury laundry product 'L'eaundry' is made to smell and look like perfume, proving that clothing can be treated just as decadently as skin.

Playing off of this idea of a "second skin," as well as the distinctive shape of a perfume bottle, the larger containers have a smaller image of a perfume bottle on their fronts, making it seem as if you're truly indulging in purchasing a personal fragrance rather than a clothing cleaner.