Cristian Poddighe, a design student at NABA in Milan, Italy, created this stylish concept work for the coffee brand illy. Poddighe chose a dramatic palette for his sleek and chic cylinder cases. He wanted to create packaging that could be displayed in the home and reused.
Cristian Poddighe also created a three-pack concept that comes in a stylish wood and aluminum container that resembles a clever cabinet one would find at a high-end furniture store. Poddighe has created a persona for the brand. He makes illy Coffee appear as a high-end and fashion-forward asset to pre-existing decor. Evoking the mood one wishes for when entertaining guests over a cup of coffee, this illy Coffee packaging becomes part of the furniture.
Stylish, exciting and a clever addition to any decor, the illy coffee concept packaging sells a lifestyle.
Stats for Chic Reusable Packaging
Trending: Older & Buzzing
Research: 17,329 clicks in 222 w
Interest: 4 minutes
Concept: Cristian Poddighe
Related: 79 examples / 61 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: adhestive handle branding, 12 ethical coffee brands, and whimsical victorian merchandizing.
Chic Reusable Packaging
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