The Carpe Diem Wine Branding Features Emotional Portrait Imagery

By: Ady Floyd - Aug 25, 2015
References: behance.net & packageinspiration
Studio 43’oz created these unique labels for the Carpe Diem wine brand -- a project that captures human emotions in an artistic way. In order to appeal to a younger demographic of alcohol consumers, the designers used portraits of youthful subjects.

The Carpe Diem wine labels feature images of people from the millennial generation who sport massive grins and make funny faces. The idea is to evoke feelings of good times and happy memories that will encourage consumers to purchase the wine product. As an emotionally-driven generation, the desired market will respond positively to this captivating branding.

The labels each wrap around the bottle in a 360 degree fashion and each image is presented in a black and white palette. The combination of white wine with a monochromatic label creates an elegant and sophisticated aesthetic that is balanced out by the humorous portraits.