Heritage Branding

Seeking authenticity, brands turn to boastful aesthetics to showcase their roots

Implications - While word of mouth is a common method for determining product reliability, lack of visual assurance can make deciphering between goods difficult. Commemorating heritage and years in industry, brands are turning to boastful packaging designs that showcase the company’s origin or winning history. Dignified aesthetics reflect a turn toward more outright, yet sincerely representative forms of establishing brand authenticity.
SCORE: 5.8
Warm Top 4 Examples: 15,661 Total Clicks Apr 14 - Nov 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Cultural Heritage Beer Branding - Swing Microbrewery Celebrates Quebec's Rich History
SCORE: 6
Hot 9,715 Clicks Pub: Apr 17, 14
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
Swing Microbrewery is a company based in Quebec, a province with a rich history and an abundance of culture. Graphic designer Simon Langlois wanted to celebrate these aspects when coming up with the... [More]
Italian Heritage Pasta Branding - This Firenze Pasta Brand's Packaging is Inspired by Tuscany
SCORE: 6.6
Hot 2,282 Clicks Pub: Nov 10, 15
Italian Heritage Pasta Branding
This Firenze Pasta Brand's Packaging is Inspired by Tuscany
Villa Sammichele is a Firenze pasta brand offering a wide range of quality pasta products made in Italy. Aimed at creating a line that served as ambassadors of the countries food culture, the Villa... [More]
Heritage Cheddar Packaging - Maffra Cheese Company Produces Well-Packaged Gourmet Cheese
SCORE: 4.5
Warm 2,045 Clicks Pub: Aug 28, 15
Heritage Cheddar Packaging
Maffra Cheese Company Produces Well-Packaged Gourmet Cheese
The Maffra Cheese Company is an Australian heritage brand producing a range of premium mature cheddar. The product range is presented in dynamic packaging designed by the Brand Society. Included in... [More]
Winning Vodka Bottles - The Bulbash Champion Bottle Turns Its Logo into a Medal
SCORE: 3.9
Mild 1,619 Clicks Pub: May 12, 14
Winning Vodka Bottles
The Bulbash Champion Bottle Turns Its Logo into a Medal
The packaging for Bulbash Champion Vodka celebrates one of the top types of Belarusian vodka and cleverly transforms the golden Bulbash logo into a prized medal, which the bottle wears with pride on... [More]