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The Hanson Family's New Vodka Packaging Design is Chic and Colorful

By: Farida Helmy - Published: Apr 3, 2014 • References: strangerandstranger and thedsgnblog
Breathing life into every bottle via its flavor, the new line of vodka packaging design for the Hanson Family is flawless and perfectly representative of each flavor.

The California-based Hanson Family have built a new distillery in Sonoma where they are experimenting with delicious vodka flavors like boysenberry, cucumber, espresso, ginger and mandarin.

The Hanson Family reached out to Stranger & Stranger (a well-known packaging design company that specializes in the alcoholic drinks industry) to design its new bottle shapes, labels, closures and all secondary packaging and marketing material.

"They believe in checking quality and hand crafting so much that the labels are all signed and applied by the three Hanson sons. We wanted the brand to reflect the hand finished aspect of the product and stand out as a Californian icon," says the design team at Stranger & Stranger about the vodka packaging design.