Marketing Anxious

Seeking to connect with consumers, brands turn to personal apprehensions

Implications - As marketers look for new and enticing ways to connect with audiences, desires for more personal, self-serving interests prompts ads to integrate more individualized tactics. Creating situations that reflect common anxieties, brands reference worries of health and addiction not as a form of confrontation, but rather as an acknowledgment of individual struggle.
SCORE: 5.8
Warm Top 6 Examples: 22,037 Total Clicks Feb 13 - Oct 15
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Activity
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DEMOGRAPHICS
Backbreaking Cigarette Ads - This 'Weight of Tobacco' Print Ad Showcases the Burden of Smoking
SCORE: 5.9
Hot 9,444 Clicks Pub: May 1, 13
Backbreaking Cigarette Ads
This 'Weight of Tobacco' Print Ad Showcases the Burden of Smoking
These clever cigarette ads by the CNCT national commitee against tobacco aims to visually demonstrate the huge weight that smoking can cause on individuals. Smokers often recognize the serious... [More]
Child Smoker Ads - Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
SCORE: 5.7
Warm 4,104 Clicks Pub: Feb 27, 14
Child Smoker Ads
Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
The Deutsche Kinderkrebsstiftung ad campaign is incredibly powerful. It centers around somber, even hopeless, images of children with their smoking dads. The tag line reads, “Secondhand smoke... [More]
Worry Wrinkle Ads - The Nivea Men Active Age Moisturiser Soothes Look of Distress
SCORE: 5.2
Warm 5,031 Clicks Pub: Jan 30, 14
Worry Wrinkle Ads
The Nivea Men Active Age Moisturiser Soothes Look of Distress
As the Nivea Men Active Age Moisturiser ad campaign shows, there is more to worry about than the wrinkles on one’s forehead. Whether that involves an unfinished home, car crash or annoying... [More]
Stress Therapy Apps - 'Lantern' is a Mental Health Online Platform That Guides Users Through Stress
SCORE: 5.6
Mild 472 Clicks Pub: Oct 21, 15
Stress Therapy Apps
'Lantern' is a Mental Health Online Platform That Guides Users Through Stress
‘Lantern’ is a mental health online platform that aims to help people going through stress, anxiety or body issues by providing licensed therapists to chat with through instant messages.... [More]
Aged Music Lover Ads - The Duracell 2013 Ad Campaign Fights the Effect of Time in a Different Way
SCORE: 4.2
Mild 2,682 Clicks Pub: Sep 25, 13
Aged Music Lover Ads
The Duracell 2013 Ad Campaign Fights the Effect of Time in a Different Way
Forget about special creams, healthy eating and yoga, the Duracell 2013 ad campaign shows that people can hang onto their youth in a very different way. Whether it is rocking out to punk music... [More]
Anxiety-Relieving House Agents - This Century 21 Super Bowl Commercial Plays on In-Law Anxieties
SCORE: 2.6
Untested 304 Clicks Pub: Feb 5, 13
Anxiety-Relieving House Agents
This Century 21 Super Bowl Commercial Plays on In-Law Anxieties
The new Century 21 Super Bowl commercial aired last night on CBS, playing on a long-established anxiety between the groom and his soon-to-be in laws. Everyone knows getting new in-laws is one of... [More]