One of the most promising marketing tactics for consumable products is to establish an image of tried and true taste. Jimmy's Iced Coffee packaging may contain a beverage concocted in fairly recent history, but the branding will succeed in stimulating a comforting nostalgia for those who happen upon the item at the grocery store.
The use of two colors per package and two old style typefaces might remind the elderly of the products from their childhood. While milk delivered in cartons is a more modern practice, the Interabang studio of the UK manages to make it look well established.
Charming illustrations have been incorporated into the label of the creamy treat to root it into the aesthetic of the past. Jimmy's Iced Coffee packaging has, however, been printed in a clean and contemporary style, enhanced by the addition of a playful mustache on the back of each container.
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Concept: Jimmy-s Iced Coffee Packaging
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Segment: Neutral, 12-55+
Comparison Set: 33 similar articles, including: cute fruity branding, hue-infused branding, and pencil-drawn packaging.
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