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'Stop Motion DJ' by Heinz Remixes Condiment Bottle Beats

By: Tobi Spoerer - Published:   Updated: Apr 4 2011 • References: room57.de & youtube
Heinz has never sounded as good as it does thanks to new commercials featuring the remixed sounds of ketchup bottles.

Featuring a DJ hitting and moving the bottles, the commercial reinvents the use of ketchup. The Heinz 'Stop Motion DJ' commercial is not only a great commercial, but also has a great interactive website to go with it.

Implications - Commercials such as this stand out in consumers minds on account of their creativity and their novel concept. This is the kind of ad that people would discuss and remember long after witnessing it -- a result that is definitely beneficial for a brand hoping to stay at the forefront of consumer's minds. Stats for Musical Ketchup Trending: Older & Mild
Traction: 3,122 clicks in 311 w
Interest: > 3 minutes
Concept: Musical Ketchup
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: stains as jewelry, heinz custom labels, and repulsive condiments.