Sir Kensington's Gourmet Scooping Ketchup is Fancy
Heinz, move over.
Implications - Products that are condiment standards, like ketchup, have difficulty standing out against competitors that dominate the market. By re-inventing themselves as a high-end product, the consumers will change their perception of the brand and will see the competitor as the lower, cheap alternative. This ultimately will put the upscale product as the number one in the consumer's mind.Stats for Giant Gastronomic Condiments Trending: Older & Chilly
Traction: 2,133 clicks in 232 w
Interest: 2.9 minutes Concept: Sir Kensington S Gourmet Scooping Ketchup
Related: 31 examples / 24 photos
Segment: Males, 12-35 Comparison Set: 11 similar articles, including: ketchup phone numbers, heinz custom labels, and suggestive condiment stickers.