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Heinz Ketchup 'Join the Growing Movement' Encourages Eco Living

By: Katherine Vong - Published: • References: news.heinz & popsop
Heinz's bottles now feature PlantBottle technology and are 100 percent recyclable, thanks to its partnership with Coca-Cola in 2011, and now the Heinz Ketchup 'Join the Growing Movement' campaign has been launched to encourage more people to live greener lifestyles.

While Coca-Cola introduced PlantBottles back in 2011, it was only recently that Heinz, Ford, Nike and Proctor & Gamble formed a union with Coke, called the Plant PET Technology Collaborative (PTC), to commit to using its revolutionary plant-based plastic technology.

In addition to the PlantBottle, the Heinz Ketchup 'Join the Growing Movement' campaign includes a QR code on the back of each bottle that, when scanned, serves as a pledge toward environmentally responsible living. Every time someone pledges, Heinz Ketchup will plant a tree, up 57,000 trees, says Popsop. Stats for Eco-Promoting Condiments (UPDATE) Trending: Older & Mild
Traction: 1,638 clicks in 127 w
Interest: 0.9 minutes
Concept: Heinz Ketchup 'Join The Growing Movement'
Related: 29 examples / 22 photos
Segment: Neutral, 18-55+
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