The Reebok Classics Spring/Summer Ad is Simple yet Effective

By: Jonathon Brown - Published: Jan 15, 2013 • References: reebok &
For the Reebok Classics Spring/Summer collection, the streetwear/sneaker company opted to go with a candid, life-like video look book rather than a contrived, over-styled studio shoot.

There’s certainly something to be said for seeing a collection of clothes in their natural habitat. Reebok chose to take this route to show of their new collection and it works perfectly. The Reebok Classics Spring/Summer collection is shown in exactly the kinds of settings Reebok’s young target demographic would be wearing it: with their friends.

The look book is simple, yet conveys a mildly mischievous energy as we’re shown various young people doing everything from standing on cars to climbing fences to doing bicycle tricks. There are no high-performance stunts or even comic relief, just good, old-fashioned hanging out. Would you hang out in these? Stats for Street-Climbing Candid Lookbooks Trending: Older & Chilly
Research: 245 clicks in 175 w
Interest: > 3 minutes
Concept: Reebok Classics Spring/summer
Related: 79 examples / 61 photos
Segment: Males, 12-55
Comparison Set: 29 similar articles, including: complex sole systems, candy-colored kicks, and shirtless smoking rapper shoots.