5 POINTS' Shop Appeals to Creative Millennials with Interactive Stations

By: Laura McQuarrie - Jun 22, 2015
References: Weare5points & weare5points
The new pop-up 5 POINTS shop in Venice Beach exemplifies the five key points that the lifestyle brand lives by—Make, Say, Share, Live and Keep. These words guide everything that the brand does and produces, as seen in products like graphic t-shirts, pillows, bags, sketchbooks and art supplies.

Created to inspire the next generation of creatives, the new 5 POINTS shop hosts spaces for learning lettering and creating chalk stencils. Aiming to appeal to the Millennial demographic, 5 POINTS even hosted an "Instameet" with the most influential Instagram users in LA, with followings of over 30,000 people.

5 POINTS is a start-up within an incubator space that's been funded by Hallmark Cards. For the utmost inspiration, 5 POINTS makes the most of Hallmark's resources and archives.