Educational Packaging

Brands offer information to consumers on topics beyond just product usage

Implications - Traditional product packaging that focuses on the benefits of the ingredient(s) is being trumped by designs that offer further insight behind a niche purpose or cause. Playing with psychology and education to create an all-encompassing consumer experience that further ingrains brand legitimacy, the designs assert authority to effectively establish trust.
SCORE: 4.9
Warm Top 6 Examples: 19,604 Total Clicks Mar 14 - May 14
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Activity
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DEMOGRAPHICS
Plant-Based Sports Supplements - MyVegies Provides Totally Vegetarian Sports Nutrition Products
SCORE: 6.9
V. Hot 6,769 Clicks Pub: Apr 10, 14
Plant-Based Sports Supplements
MyVegies Provides Totally Vegetarian Sports Nutrition Products
MyVegies is a brand that specifically produces vegetarian sports nutrition products, taking regular sports supplements a step further for those who are just as conscious about animal welfare as they... [More]
Suggested Intake Food Packaging - '23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
SCORE: 4.8
Warm 6,783 Clicks Pub: Mar 12, 14
Suggested Intake Food Packaging
'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
The ‘23 a Day’ almond branding is about as simple as it gets as far as spelling out how many of the nuts are ideal for snacking on per day. One of the great things about this brand name... [More]
Pictogram Animal Packaging - Rafal Kwiecien Creates the Coal Package Series
SCORE: 3.9
Mild 2,496 Clicks Pub: Apr 11, 14
Pictogram Animal Packaging
Rafal Kwiecien Creates the Coal Package Series
Rafal Kwiecien has put a new twist on this design for Coal Package that features stylized pictogram animal branding. Cute animals and coal don’t normally go together, but somehow Kwiecien... [More]
Educational Sunscreen Packaging - Neutrogena Cloudscreen Teaches UV Rays not Sun Rays are Harmful
SCORE: 4.6
Mild 1,385 Clicks Pub: May 29, 14
Educational Sunscreen Packaging
Neutrogena Cloudscreen Teaches UV Rays not Sun Rays are Harmful
Neutrogena Cloudscreen is not a lotion that is meant to shield people against the harmful affects of clouds since clouds don’t cause such harm. Instead, Neutrogena Cloudscreen is regular... [More]
Seed-Sharing Projects - The Open Source Seed Initiative Encourages People to Share Seeds Freely
SCORE: 4.5
Mild 1,172 Clicks Pub: Apr 30, 14
Seed-Sharing Projects
The Open Source Seed Initiative Encourages People to Share Seeds Freely
The Open Source Seed Initiative was inspired by the open source movement in the tech communities and aims to fight the monopolies that major companies like Monsanto, DuPont and Syngenta have when it... [More]
Awareness-Raising Dog Food - Take the Lead Informs Owners with Food for Their Pets
SCORE: 4.6
Mild 999 Clicks Pub: May 7, 14
Awareness-Raising Dog Food
Take the Lead Informs Owners with Food for Their Pets
To raise awareness about just how many dogs are responsible for biting people each year in the UK, Take the Lead and Sam Tarpey came up with dog food to educate. The packaging contains certain facts... [More]