Personalization is brought back into stores to offer creative consumer input
Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please.
Trend Themes
1. In-store Customization - The trend of in-store customization is being driven by a need for more tangible alternatives and is enhancing interaction between retailers and buyers.
2. Personalization - Consumers are demanding more personalized experiences across industries, creating a need for brands to offer customized products and services.
3. Experiential Retail - Experiential retail stores provide immersive and hands-on experiences for customers, allowing them to interact with products and technologies before making purchases.
Industry Implications
1. Technology - The technology industry can benefit from the trend of in-store customization by offering personalized gadgets and devices in brick and mortar locations.
2. Fashion - Customizable clothing shops are disrupting the fashion industry by offering consumers the opportunity to design their own clothing and accessories.
3. Retail - Experiential retail stores can benefit the retail industry as they provide customers with an interactive and personalized shopping experience.
9 Featured, 79 Examples:
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Date Range:
Mar 13 — Nov 15
Trending:
Hot
Consumer Insight Topics:
