Dior is a brand notorious for its flamboyant apparel and accessories, and the remodeled Dior Beverly Hills location is no exception. Dior may be without John Galliano, but the label and new storefront certainly are not suffering.
The veneer of the building is one half clean-lined Dior logo and one half full-out store window displays. These displays consist of an absurd amount of flowers, acting as scenery for the gorgeous garments and mannequins precisely positioned to put emphasis on the narrow and glossy entrance. Inside, all of the Dior merchandise remains perched and displayed in a neat and orderly fashion.
The redesign is beyond spectacular and makes one recall the power of a luxury brand and the budget available for restructure, whether in regards to a lead designer or a storefront.
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