Category
World
Curated Voyages
Trend cluster
Category
Expeditional
Bonding
Excursions that promote social engagement help travelers build relationships.
2.5
Trend score
Trend
What is the Expeditional Bonding trend?
Expeditional Bonding: Whether at work or at home, creating close relationships with others can be challenging amid hectic day-to-day schedules. Seeking to foster bonds in a more convenient and enticing manner, consumers are turning to tours and travel activities that promote peer-to-peer interaction.
Trend themes
Themes within the Expeditional Bonding trend
Three behaviours holding the trend together01
Socially-Engaged Travel Experiences
Businesses can create bonding opportunities by offering tours and travel activities that promote peer-to-peer interaction.
02
Luxury Experiences with a Twist
Businesses can create unique and immersive retreats that blend indulgence with self-discipline, such as wine and yoga in Tuscany or gourmet cooking with wine tastings.
03
Wine-Themed Corporate Team Building
Companies can encourage team solidarity by offering engaging wine-centered activities, such as wine games, pairing cocktail hours, blending sessions, and even a gourmet cooking series.
Industry implications
What the Expeditional Bonding trend means for industry
Where the trend changes the playbookFor
Travel & Tourism
Businesses can leverage the trend of socially-engaged travel experiences to offer peer-to-peer interaction and promote bonding.
For
Luxury Lifestyle
The trend of luxury experiences with a twist presents an opportunity for businesses to offer unique, immersive, and indulgent retreats that blend pleasure with self-discipline.
For
Corporate Team Building
The wine-themed corporate team building trend offers opportunities for companies to foster team solidarity by offering engaging activities that take place in a relaxing atmosphere and encourage problem-solving and collective approaches.
Trend signals
Trend signals for Expeditional Bonding
Trend score 2.5 out of 10, from popularity 42%, activity 26%, freshness 8%.
Popularity42%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Expeditional Bonding trend
4 featured examples from Sep 30, 2013 to May 28, 2014CategoryLifestyle
Indulgent Fitness Retreats
Sadie Nardini's Wine and Yoga Retreat Focuses on 'Healthy Hedonism'
Opportunities to create luxury fitness retreats in unique locations, catering to wellness tourists seeking indulgent experiences.
CategoryWorld
Family-Based Service Trips
A Me to We Family Volunteer Trip is Life Changing for Everyone
The travel and tourism industry can capitalize on the trend of family volunteer trips by offering specialized packages and services tailored to families seeking impactful travel e…
CategoryLifestyle
Bond-Strengthening Wineries
The Mountain Winery Offers Corporate Team-Building Activities
Hospitality businesses can capitalize on team-building trends by offering customized packages and activities that promote collaboration and bonding.
CategoryLifestyle
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
Hotels, resorts, and wineries can incorporate wine-themed activities to attract corporate clients looking for team-building experiences.
